Independent list · re-checked September 28, 2026 · published by Primortul LLC

Directive

Directive is a privately held B2B marketing agency founded in 2013 and headquartered in Irvine, California, with offices in Austin, New York, Mexico City, London and Toronto, led by CEO Garrett Mehrguth and co-founder Tanner Shaffer. It sells what it calls Customer Generation, combining paid media, SEO and content, performance creative and revenue operations for software companies from Series A to IPO, and says it spends $2.2 million a year testing tactics before recommending them. Nobody pays to be ranked.

Why it’s hereHas partnered with more than 420 B2B brands, per Clutch, and is the most visible US performance agency built exclusively for software companies. Number 13 of the digital marketing agencies in the US.

Who leads itGarrett Mehrguth, Chief Executive Officer.

Estimated cost

Estimated: $6,000–$18,000/mo, typical for US digital marketing retainers; not a quote.

Typical industry estimate, not a quote from any firm on this list.

A fit forB2B technology, industrial and services companies that want paid media, SEO and content judged on pipeline and new customers, from a firm with offices in Orange County, Austin, New York, Mexico City, London and Toronto.

Based in
Irvine, CA
Founded
2013
Team size
51–200 people
Led by
Garrett Mehrguth, Chief Executive Officer
Known for
B2B SaaS performance marketing · paid media · SEO and content · revenue operations
Best for
B2B technology, industrial and services companies that want paid media, SEO and content judged on pipeline and new customers, from a firm with offices in Orange County, Austin, New York, Mexico City, London and Toronto.
Recognition
Estimated cost

Estimated: $6,000–$18,000/mo, typical for US digital marketing retainers; not a quote.

Typical industry estimate, not a quote from any firm on this list.

Directive homepage, captured September 28, 2026
directiveconsulting.com · homepage on September 28, 2026

Sources directiveconsulting.com, clutch.co, inc.com · LinkedIn ↗

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