iCrossing
iCrossing is a marketing and technology agency founded in Scottsdale in 1998 and owned by Hearst since 2010, with North American hubs in New York, Chicago, Dallas and Scottsdale. It works on search and AI visibility, acquisition media, experience and conversion optimisation, and data intelligence for enterprise clients such as American Express, Toyota and Microsoft. Nobody pays to be ranked.
Why it’s hereA 28-year-old search-born agency with a Fortune 500 client list; owned by Hearst. Number 4 of the digital marketing agencies in the US.
Work they can showUniversity (unnamed). Search and AI visibility work that grew non-branded discovery 93%. Automotive retailer (unnamed). SEO and AI discovery program that produced 31% more appointments. Healthcare brand (unnamed). Reputation and AI discoverability work that earned 37% more referring domains.
Estimated: $6,000–$18,000/mo, typical for US digital marketing retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.
A fit forLarge enterprises such as Toyota, Hilton and American Express that want search, data and media work at global scale from a Hearst-owned agency.
- Based in
- New York, NY
- Founded
- 1998
- Team size
- 500+ people
- Known for
- search and AI discoverability · performance media · conversion optimisation · data intelligence
- Named clients
- American Express, Bridgestone, L'Oréal, Microsoft, LG, Toyota, Boeing, T-Mobile, Charles Schwab, Hilton
- Best for
- Large enterprises such as Toyota, Hilton and American Express that want search, data and media work at global scale from a Hearst-owned agency.
- Selected work
- University (unnamed). Search and AI visibility work that grew non-branded discovery 93%. source ↗
- Automotive retailer (unnamed). SEO and AI discovery program that produced 31% more appointments. source ↗
- Healthcare brand (unnamed). Reputation and AI discoverability work that earned 37% more referring domains. source ↗
- Recognition
- Estimated cost
Estimated: $6,000–$18,000/mo, typical for US digital marketing retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.

UpdateOperates as a Hearst company.
Sources icrossing.com · LinkedIn ↗
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