Independent list · re-checked September 28, 2026 · published by Primortul LLC

PMG

PMG is an independent advertising and media company founded in Fort Worth in 2010 by George Popstefanov, with 13 hub offices including Dallas, Austin, New York, Boston, Atlanta and London. It runs omnichannel performance and commerce media for large brands on top of its Alli operating platform, and reports more than 1,000 staff, over $7 billion in annual media spend and 90 percent client retention. Nobody pays to be ranked.

Why it’s hereAdweek's Breakthrough Media Agency of the Year for 2021 and one of the largest independent performance agencies in the US, with a Nike media win reported by Digiday. Number 7 of the digital marketing agencies in the US.

Who leads itGeorge Popstefanov, Founder and CEO.

Work they can showPeloton. Media for the Cross Training Series global launch across 5 markets, reaching 93% of the North American audience with 84% brand recall. Nike. "Winning Isn't For Everyone" campaign work.

Estimated cost

Estimated: $6,000–$18,000/mo, typical for US digital marketing retainers; not a quote.

Typical industry estimate, not a quote from any firm on this list.

A fit forLarge consumer and retail brands that want digital-first media buying, data and creative from an independent agency running its own Alli platform, with more than $7B in annual media spend.

pmg.com ↗Get matched — free, no obligation
Based in
Fort Worth, TX
Founded
2010
Team size
500+ people
Led by
George Popstefanov, Founder and CEO
Known for
performance media · commerce media · data and measurement · Alli marketing platform
Named clients
TikTok for Business, Nike
Best for
Large consumer and retail brands that want digital-first media buying, data and creative from an independent agency running its own Alli platform, with more than $7B in annual media spend.
Selected work
  • Peloton. Media for the Cross Training Series global launch across 5 markets, reaching 93% of the North American audience with 84% brand recall. source ↗
  • Nike. "Winning Isn't For Everyone" campaign work. source ↗
Recognition
Estimated cost

Estimated: $6,000–$18,000/mo, typical for US digital marketing retainers; not a quote.

Typical industry estimate, not a quote from any firm on this list.

PMG homepage, captured September 28, 2026
pmg.com · homepage on September 28, 2026

Sources pmg.com, adweek.com, digiday.com · LinkedIn ↗

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